Category Archives: Digital Content
I changed my primary Uniform Resource Locator, URL, to a name more fitting for the next phase of my life. Of course I am also trying to move past my Higher Education Technology focus. This change is not really worthy of a post, however, the experience surrounding the purchase and implementation of a new URL did capture my interest. I have wanted to switch for a while but I had not been struck by a name that seemed appropriate. But I have been referring to my blog in the sub title as “The Adventure Continues” and I have drifted around that theme with a number of posts. So I took the next step, checked WHOIS and voila, the name I wanted was available and affordable. I have always gravitated to the .org top level domain because I equate .org with non-commercial and I have no interest in monetizing my blog. For the most part, my blog is my archive of my adventures, so the Adventure Continues with a new blog name and URL.
Do you remember when the URL was everything. URL squatters tried to grab up all potentially lucrative names that at that time would typically precede .com or maybe .net. Of course today you can create about any top level domain but us old timers still feel a connection to the early pioneers. The other day I was in a meeting with students reviewing a proposal which had an URL printed in the documentation as a reference. I told the students that they could paste the url into their browser to review the site. One student giggled and said that she could not remember ever hearing someone refer to a web address as an URL. OK, that surprised me a bit. But really that was validation that the URL does not carry that much weight anymore. Content is king because search engines are all powerful.
I reflect upon this because of the emphasis my domain name provider tried to place on the importance of privacy for my domain name registration. They wanted to charge me $8 per year to make my whois registration private. If you have no idea what I am talking about open a terminal session and type “whois adventurecontinues.org”. I have owned URLs from the very early Internet days, back when the URL dictated whether anyone would find your site or not. Public whois registration information was important to validate the integrity of the site and of course let people know who they might need to buy the URL from in case it was highly desired. Unfortunately this is valuable identity information which today is considered an invitation to sell you something, primarily all sorts of help with monetizing your website. Since purchasing my new URL I have received 100+ emails offering me every conceivable service I might ever need to optimize my website. Luckily all of those emails end up in my Spam folder (thank you Google). I suppose I could have avoided those emails ending up in my Spam folder if I had paid GoDaddy an extra $8 per year. Maybe I should pay Google the $8 for making it easy to delete them all “Delete all spam messages now (messages that have been in Spam more than 30 days will be automatically deleted)”.
I can rationalize this decision to brave the dangerous world of public notification but then again, it will create further issues. I have always been good at protecting the distribution of my phone number and to a certain extent my home address, but this information is readily available via the WHOIS lookup. Oh well, I think I will take the risk. After all Life is just one Big Adventure.
I came to Missouri S&T a little over a month ago and discovered that our Distance Education Program really was that, courses delivered over a distance. My initial thought was how outdated that was, actually still trying to deliver a bricks & mortar experience to students afar. Isn’t that where online learning got started? What I found out was that Distance Education has come a long way. We deliver courses anywhere in the world with an equivalent experience approaching that of physical presence in the classroom. We do this with technology and sophisticated television production style studio classrooms. And we have a lot of them.
Of course the opportunity to deliver a true classroom experience to a remote student works very well for many of our STEM, typically engineering courses. For example, offering aerospace or nuclear engineering courses to specific industrial sectors is a valuable service. Leveraging our metro campus to allow highly renown adjunct professors to deliver courses across our university is a critical strategy. So how does this all fit into the trends pushing online and blended learning. Does the MOOC craze cause concern? Actually I find S&T in a very unique situation. I have long been a proponent of improving traditional classroom delivery with blended learning techniques. I agree with the overwhelming research that shows that blended learning translates into more effective learning. But now I get to look for ways to improve Distance Education with blended learning tools.
Let me break it down. We deliver our courses to the remote student with the highest quality of virtual immersion into the actual classroom. We rely on the finest streaming video and phone conferencing tools. Many classroom cameras offer our small army of video production operators great license to produce the ultimate immersion experience. The instructor is equipped with numerous feedback mechanisms that do not interfere with what would be their normal lecture. They do need to adapt to the use of a green screen but once that occurs I think the instructor really appreciates the more flexible presentation options. All of this is captured in HiRes HD video file made available for replay or to build asynchronous delivery options.
Our unique opportunity is that we started with the highest quality classroom experience packaged for digital manipulation and distribution. New tools like Kaltura for multi format video distribution or inline video mastery quizzing allow us to enhance this experience for the asynchronous model. We are not approaching this from the need to create more affordable course delivery, but instead we strive to offer a more valuable course delivery model. Isn’t that what the elite universities are really trying to do with the MOOC experiment. They know they must discover and incorporate the most effective components of blended learning to ensure that their Bricks & Mortar product will always be the most desired. I am more excited to be approaching this from the other direction.
Our student News team wanted to do a story on our iGFU Mobile Portal. They tried to video record a demo off of an iPAD which was not going to work so iGFU author, Brian McLaughlin, made them a simple tutorial that we now use on our website. Checkout the tutorial if you have any interest in what a university mobile portal needs to be. Remember, our mobile portal is basically a skunk works project that leverages the flexibility and performance of HTML5 using Java and PHP to access useful data from general data feeds, Moodle and our PeopleSoft ERP.
The tutorial also highlights a couple of other useful tools. Brian made the video by using an App called AirServer that allows him to mirror an IOS device to his MacBook. He then records it with Quicktime and with a little editing on iMovie you get a very real view of a mobile app. Then we upload the video to our new ShareStream video distribution system which gives us total flexiblity to manage and distribute video (especially if we want to manage copyright). We are investigating if AirServer might offer a better path for iPad mirroring to projector in the classroom.
We are starting to see the new wave of digital content that foretells the impending digital transformation of higher education. My EdTech team now understands that the trend for these digital materials is moving toward more sophisticated web based packages and of course E-Textbooks represent the most rapid transition. As our university’s president has been trying to convey to our community, we the academic institution is no longer the source for information, we must learn to be the mentor for the information that our students now have access to. We will no longer discount the value of public or commercial sources for information because we can no longer compete with their quality.
Possibly a significant milestone for this transition is the announcement of my higher education IT colleague, Adrian Sannier, becoming the Vice President of Product Marketing for Pearson eCollege. Adrian has been the UTO of Arizona State University for the last five years. In that time many of his accomplishments are representative of the transition of higher education. Outsourcing, ERP efficiency, business collaboration such as for the delivery of communication services. However, what Adrian may be most known for is his statement that we should just burn down the libraries and quit wasting money air conditioning all of those books. Well you know, Adrian is now in a position where he can actually influence this change that he has spoken about. I can’t think of a better person to be at the creative helm for one of the companies that will help lead that charge.
If you hold a position as the head of IT for an organization you can surely relate to the requests for advice concerning technology trends that come from your friends and coworkers. In the past it might have been; should I upgrade to the next version of Windows, or go with DSL or cable modems. Recently more questions arise about digital entertain and should I switch to the latest greatest broadband driven provider. Instead of offering advice I thought I would offer speculation. It seems to me that it is time for the next killer digital application that I will refer to as the Video Entertainment Portal. I define that as a digital aggregator for all video entertainment accessible via the Internet.
Here are the factors that I believe drive this opportunity. First Cable TV is obsolete and over priced. They will not be able to adapt to the transition of entertainment on demand. Second DVR has got to be getting the attention of the commercial advertising market. I will intentionally go perform some household chore for 15 minutes and then start watching a TV show so that I can skip the commercials thanks to the DVR. Third, most everything you want to watch is available somewhere on the Internet. Fourth, video on demand is more affordable. Netflix iTunes continues to pioneer this.
So what is this Digital Entertainment Portal? It is hardware and software. It is hardware in the form of Apple’s iTV except open. It is software in the tradition of any good Internet Portal except that it is integrated with a remote control device as in the tradition of the TV remote. What it does is allow you to aggregate all of the possible sources for Internet Video. It handles issues of subscriptions so NetFlix and iTunes can expand their reach. And it acts as a DVR for the remaining live TV shows. But most of all it guarantees some level of advertising eye contact. This ensures that the content producers still have a way to generate revenue. The trade off is that we still have to sit through commercials, but not as many, but the return for the advertiser is a higher qualified viewing hit rate.
So when do we see this product and what will it look like. Today it could be a new Apple Mini with someone creating this super Internet Portal Package. Or it could be a black box computer running Linux with a portal package. Outside shots could make it an Xbox or PlayStation, but that market doesn’t want to promote other forms of entertainment. What do you think it will be? I just know that I am ready to invest in a computer that I believe has the greatest opportunity to become that device. And you know what, it may also have a HD DVD or Blu Ray player, but it does not have to.