I recently attended the SAP Academic Conference Americas 2015 in Tempe, AZ. I was invited to help present a session on how we had stimulated teaching and research with the purchase of our own HANA appliance at our university. I have mentioned this in previous posts but that was more about the strategic reasoning for why I invested in the leading “Big Data” solution. This conference was for the business professors who are committed to teaching SAP ERP and are excited about teaching the upcoming S4HANA Business Suite.
Yes, everyone was very impressed with how we have integrated HANA into our teaching curriculum and have shown how it can aid in scholarly research. But that success is due to our dedicated and talented professor, Bih-Ru Lea, who totally gets what our corporate partners want from her graduates. The conference attendee audience really could not fathom how a CIO would invest in technology that would actually advance their academic mission. This was flattering for me but what I took away from interacting with these professors was far more interesting. I sensed that most of the academics were just glad to have a job and teaching SAP ERP was a dependable niche. Many were at the conference hoping to discover options for how to get their research publication selected by an accredited journal with the inevitable goal of achieving tenure. And most seemed to be very frustrated with the lack of support they receive from their institution.
There were a few shining stars at the conference though, such as Robert Léger at HEC Montreal who helped develop and now champions the use of the ERPsim simulation or Bret Wagner at Western Michigan, another ERPsim contributor who is developing improved algorithms. This was encouraging to see this commitment to giving students an education that directly translates into real life jobs. However, the stars had to buck the academy in pursuit of this more effective teaching strategy. You see, developing this real life business simulation gains very little credit toward promotion and tenure. What I loved was that this didn’t really matter. They were way beyond that lunacy.
There is change in the air but Higher Ed is not behind it. The underlying stimulus for building a curriculum of these useful business skills is coming from the private sector. Obviously SAP has a vested interest, but they have to balance their commitment. SAP still wants to make a profit off their professional training but expanding awareness of their product justifies their support of the higher education ERP program support. It is the consulting companies who are beginning to supply the fuel to this development.
We have been working with a group from Deloitte who are doing their own research on enhancing their student recruiting strategy. PWC was at the conference and I’m sure the other firms are aware of the value of hiring a more experienced work force from higher ed. I know that the graduates who have been fortunate enough to acquire this hands on ERP knowledge are being well compensated. So why isn’t higher education catering to this demand? Because this model does not fit into their academy. And it is the pressure to adapt to the academy which is generating the greatest stress among the professors involved with the SAP Academic Alliance. They need to get published.
I don’t have the time or the stomach to debate the current state of the promotion and tenure process of higher education, but it is broken. I just applaud the professors out there who have abandoned their concern for the process and are actively working on improving their teaching deliverables.