I was intrigued by my own response to the Apple product announcements yesterday. How does that work? Well, I allowed my own technical interest to play out. I watched the product announcement video, I critiqued the Jobs-less Apple presentation as any Apple fan might do. But then I stepped back and evaluated what I had seen and what my gut reactions had been. And I believe I sensed a turning point similar to what I witnessed when the PC finally emerged as the option for the masses back in the early eighties.
Apple’s new products are beautiful and carry an even higher “cool factor”, but I think the difference now is the status difference that emphasizes affluence over practicality. I caught myself asking “why do we really need such a thin iMAC with a retina display that will cost approximately $2000. Sure some power users can justify the specifications, but I sensed a new arrogance from Apple, one that says we only care or cater to the affluent buyer and if you have concerns about being locked into our platform then tough, we don’t need you. Why haven’t I felt that before.
- Was it because the Apple products were so superior that cost was not a factor.
- Was it the fact that I don’t really see a difference with the retina display.
- Was it the lack of attention to even offer low cost options.
- Was it the $329 entry price for the iPad Mini.
Yes, probably so.
If I wear my Higher Education hat, I start to question whether the recent trend of students preferring Apple laptops is still healthy in these turbulent financial times. I see the student with a white macbook as the Kmart shopper and the those with aluminum models the Neiman Marcus shopper. I see our entitled students as being concerned about this. Nothing wrong, this is who we are, but I sense that the split in the road is now pronounced. Apple only wants the high road and the profit margins that come from that market segment. Do we in Higher Education need to shift our focus to the affordable consumer market that appears to be dominated by Google based platforms?
I think the door is still slightly open for Microsoft to hold onto the corporate workplace, but it won’t be because of an Office Suite but can be about professional applications. Let’s accept the fact that a Pad computing device is more then adequate for working with today’s cloud based information. I believe we will see affordable smart computing devices appear in the hands of the consumer masses worldwide. This is a movement that redefines the Personal Computer, “PC”. And with it, we will have an even greater need for techies to maintain computing sanity.