I am going to attend the Consumer Electronics Show, #CES2015, next week in Las Vegas, which causes me to reflect on why. CES has been around for a long time but for me it never carried enough clout to justify going to it rather then certain computer-tech oriented shows. If I wanted the scoop on major consumer technology it would have been COMDEX which I believe has been absorbed by CES and Interop. I fondly remember going to COMDEX in 1981 in Las Vegas and seeing the Xerox Star. Now I did take in CES in the early 2000s in Indianapolis due to my involvement with smart home technology. In my University CIO life I have juggled various Higher Education tech conferences such as Educause or UBTech. However, today my technology appetite is driven by the need to know what consumers will be interested in. Because those consumers are our students whom we need to stay relevant with for what we teach and for what they experience.
This shift of interest to Consumer Electronics has been rapid and strategic. As the computers that we so love to support fade into consumable electronic devices our challenge shifts to adapting our technology support to the technologies that our students use or want to connect to. Innovation for the sake of competitive advantage or student experience is heavily influenced by Consumer Electronics. Look back on our Research Support Services group 2014 projects and it mirrors what was shown at last year’s CES. So bring it on CES and Las Vegas, but for this visit What Happens in Vegas will not stay in Vegas.
This post is to applaud Apple’s marketing strategy. They have truly parlayed the art of competitive silence into the most effect marketing strategy a company could ever hope for. The iPhone set the stage for this and carrier agreements somewhat justifies it. Pretending that the silence is for strategic protection is brilliant. I love the Apple employees who do actually buy into this completely, kind of an oath of operation. But the result is an immense amount of free advertising based on anticipation. Who had the greatest impact at the CES last week? The company that was not even there. Aren’t we all anxious about what Apple might announce on Jan. 26th or 27th?