MOOCs Find Their Niche
There are many reactions to Rebecca Schuman’s article about Sebastian Thrun and Udacity’s “pivot” toward corporate training. Everything from ”I told you so” to “shame on Udacity”. And this is not just about the failed pilot with San Jose State to utilize Udacity to provide greater opportunity to the underserved students in their community. Although Sebastian was a bit too candid in his appraisal. I attribute that more to early confusion about what MOOCs were really about. I do believe that MOOCs have finally come of age and can be utilized for what you wish. But we can’t make a MOOC what it isn’t. MOOCs are a product of our time leveraging the incredible capability of media distribution thanks to the amazing Internet. Let’s face it, anything that can be placed on the Internet generally does and the number of hits or users is the validation of success.
MOOCs were validated by Internet success statistics and the world clamored to define them. How quickly the innocence of experimentation with massive online delivery of a few college courses turned into a disruptive movement within higher education. But disruption is all MOOCs needed to be. Udacity is a company commercializing the delivery of interesting college type courses to to world. If the courses maintained the strict requirements of their traditional university origins then we found that not that many students could really succeed. So to many academics that was a validation of the ineffectiveness of online learning. But I think we had already proven the value of online learning. All that was happening with the various MOOC providers was experimentation with a valid business model.
The business model for a Udacity appears to be steering toward the corporate or continuing education market. Profit needs to be realized and that is not a problem when you have engaged users. The key is the engagement. EdX which more closely emulates higher education standards is up front about their value proposition of research in effective online delivery of courses. And Coursera probably falls in between. MOOCs are now carving out their various business niches just like the many other social networking industries have done. And I think higher education can relax a bit from the fearful prediction that MOOCs would change their world. MOOCs have been disruptive as documented in Jeffrey Young’s new book “Beyond the MOOC Hype: A Guide to Higher Education’s High-Tech Disruption”. I think we also realize that disruption can be healthy and MOOCs are truly stimulating a lot of efforts to improve teaching and learning in our educational institutions.
November 24, 2013 by Jeff Selingo – MOOCs Move Beyond the Perfect Media Narrative
Posted on November 24, 2013, in academic, Education, MOOC, Online Learning and tagged Coursera, Disruption, edX, MOOC, San Jose State, Sebastian Thrun, Thrun, Udacity. Bookmark the permalink. Leave a comment.