Google’s App Marketplace Requires some Attention
Today I realized that I needed to better understand the concept behind Google Apps Marketplace. This occurred because I needed a simple app and after some basic searching I realized that the emerging products are now built upon the Cloud and offer added advantages if integrated with your Google Apps. I have also just received requests that we authorize access to certain Apps in the Google Marketplace. Authorize as in make certain apps available to our university’s google domain. This is good and bad. Good in that we still have control over what apps are allowed to play in our sandbox, but bad in that I can see the growing responsibility for us to manage these apps.
It is truly amazing how powerful the Google suite of integrated apps has become for us. So much so that I believe Google has accomplished their goal to influence our work and buying habits. So naturally I pay attention to this new Google App Marketplace which brings back memories of Microsoft strategies whereby my program selection was influenced by interaction options with MS Office. But the concept is good, integration with your primary collaboration suite with a communication and scheduling foundation has serious advantages. So what is there to worry about? How about support questions, I am still responsible for computing tools influenced by our domain. So the more hooks on the line the more difficult it may be to find where it hangs up. Or how about trying to promote app standardization, it will be tough to prevent the next better similar app to be restricted from our domain. And I don’t even want to think about more data mining issues.
I think I may just be fearful of this new generation of Cloud control. The strategy is still the same, lock you into a platform that dictates your buying decisions. And a strategy based on ease of purchase and installation has come a long way since the old Microsoft strategy of proprietary format disallowing backward compatibility. I was content to move on from Microsoft to Apple’s similar but more acceptable strategy. However, the Mac App Store will soon be competing with Google Marketplace. I don’t really have a choice, I think we are about to see software acquisition and management dramatically change. No complaints about the value that will be realized, but oh my, what a different digital world we will be working in.