Will iPad Apps Tame the Internet?
The video that demos the new digital tablet format for “Wired” magazine scheduled for release this summer gives us great insight into the near future of the publishing industry. It reconfirms my belief that an iPad equivalent computing device will save many publishing companies and open up serious new E-Publishing market opportunities. This new delivery mechanism will justify paying for a digital subscription.
If we take a closer look at the leading development environment, Adobe Air, that is at the forefront of this revolution we get some more answers to Apple’s business strategy. It is true that Apple does not want to support Flash for Internet browsing because of performance and stability concerns. But what Apple is really doing is controlling distribution of valuable content. If Flash was supported on iPad Internet browsing then full featured content delivery could take place outside of Apple’s control. Adobe’s announcement of Flash 10.1 and Air for Mobiles in Barcelona last week is what its all about. Apple will allow rich media distribution on the iPad via Apps so that they can exert some control over the revenue stream first from the App and second from the in-app advertising and sales. And I think this may be a good thing. We may be seeing the taming of the Internet, which is probably way overdue. Maybe this is the real Web 3.0