Apple’s Marketing Strategy

This post is to applaud Apple’s marketing strategy. They have truly parlayed the art of competitive silence into the most effect marketing strategy a company could ever hope for. The iPhone set the stage for this and carrier agreements somewhat justifies it. Pretending that the silence is for strategic protection is brilliant. I love the Apple employees who do actually buy into this completely, kind of an oath of operation. But the result is an immense amount of free advertising based on anticipation. Who had the greatest impact at the CES last week? The company that was not even there. Aren’t we all anxious about what Apple might announce on Jan. 26th or 27th?

About ghsmith76

Serious Backpacker, Grandfather, Volunteer, Advisor, Mentor and still Technologically Aware Greg retired as a technologist who served as a Chief Information Officer in Higher Education at Western Washington University, Missouri University of Science, Technology, George Fox University and the Purdue School of Engineering and Technology at IUPUI. Prior to the IT career in Academia, Greg was a Systems Consultant with Hewlett-Packard. Other early jobs included IT activity in the oil shale and coal mining industries along with owning a computer store in Steamboat Springs, Colorado.

Posted on January 11, 2010, in Apple, iPad, iPhone, marketing and tagged , , . Bookmark the permalink. Leave a comment.

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