Apple’s Marketing Strategy

This post is to applaud Apple’s marketing strategy. They have truly parlayed the art of competitive silence into the most effect marketing strategy a company could ever hope for. The iPhone set the stage for this and carrier agreements somewhat justifies it. Pretending that the silence is for strategic protection is brilliant. I love the Apple employees who do actually buy into this completely, kind of an oath of operation. But the result is an immense amount of free advertising based on anticipation. Who had the greatest impact at the CES last week? The company that was not even there. Aren’t we all anxious about what Apple might announce on Jan. 26th or 27th?

About ghsmith76

Greg Smith has retired. His last position was the Interim CIO at Western Washington University. Prior to WWU Greg was the CIO at Missouri S&T, and before that the CIO for George Fox University in Newberg, OR. Greg went to the Northwest from the Purdue School of Engineering and Technology in Indianapolis, IN. where he served as the Director of IT for 8 years. Prior to the IT career in Academia, Greg was a Systems Consultant with Hewlett-Packard primarily with the Analytical Group working out of San Francisco,Cincinnati and Indianapolis. Greg's passion as a CIO in Higher Education comes from his belief that Technology can benefit Teaching & Learning.

Posted on January 11, 2010, in Apple, iPad, iPhone, marketing and tagged , , . Bookmark the permalink. Leave a comment.

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